The Day After Yesterday

I watched Sideways finally today. It impresses the point that the medium and mode of a message completely matters when communicating something that people either:

1. Hear frequently and grow indifferent to receiving it one more time; or,

2. Subconsciously know it but don't want to hear it.

In my mind, the movie portrays two a-type personalities of today's age, you know the people who have a pretty good grasp of their life and the lifestyle they lead and are throughly depressed by the meaninglessness and insignificance that they have created for themselves. And then the one who strip away meaning from the very things that define and give life meaning in the pursuit of striking the formula for a happy life.

What does this have to do with anything? Well that movie won two Golden Globes and earned five Academy nominations in light of the fact it told the story of people who I believe are in an abundances in our society, a coy self examination stark-naked in the mirror.

Change is hard for people to accept, except for those instigating the change and maybe those who saw the change coming (though that doesn't always help). Even the worst things can be accepted and even celebrated when pitch perfect medium and mode are selected.

How much pain would we save if we really applied attention to delivery that an important message needs?