The best movie marketing ever?

I believe this to be the most intriguing movie promotion to date: 1-18-08

The trailer for this movie was shot as if on a handycam, very amateur and very real, and was shown before Transformers (which I immensely enjoyed by the way).

Its basically a mystery as to what this film is about, and man has it got peoples' attention. The movie is produce by the same dude who brought us the brilliant TV show Lost.

Definitely worth tracking this to see how this evolves. I will be.